Potato Ghetto

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Potato Ghetto is a tuck-shop style venue located in the heart of Bondi. They are dedicated to providing quality comfort food with an emphasis on convenience, health and flavour. As the sister store to Miss Chu’s it was important to design a brand that aligned with the blend of modern and traditional tones they’re known for whilst creating something fresh that could make its own mark. After many chats with the team we designed the school yard inspired menus and print for Potato Ghetto.

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Branding and Design Work

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After researching Arran my summation was that he was significantly accomplished in the big time and a lion in his field. During the engagement process, I found his humility, genuine interest in my project and availability super re-freaking. The relationship ship was important to me (as it always is, but being my first solo funded project it was EXTRA important) and Arran could not have done a better job. Very Honest, very curious; these were the first two qualities to impress me. Arran researched what I was wanting to do (despite having some history in the category), listened to abstract and half-formed ideas and was gentle and methodical with the process, feedback and presentations.

There were no surprises with fees, with all of it being spoken about upfront.

The result demonstrates the cerebral power and experience it requires to create targeted simplicity & beauty with your brand; if that’s whats your up for.

After having done the NPD process with far bigger budgets in old commercial life, I’d recommend Arran to give you the ‘money spent results’ in a timely & cost-effective manner.

Humble, engaged, professional.

Josh Stuart
Milton Eggs